WASHINGTON - U.S. Senator Jim Risch, senior member and former chairman of the Senate Committee on Small Business and Entrepreneurship, announced the selection of Millhollow in Rexburg as the Idaho Small Business of the Month for July 2024. Millhollow will be recognized for its contribution to Idaho in the Congressional Record of the U.S. Senate.

“In 1982, Millhollow became Southeast Idaho's first soft-frozen yogurt shop. Joe Romney opened the restaurant to instill in his three children a strong work ethic,” said Risch. “Now operated by his son, Aaron, the Rexburg eatery now features salad and sandwiches, and those strong values remain at the center of this outstanding small business.”

Idaho is consistently ranked one of the best places in the country to do business. Each month, Senator Risch selects an Idaho small business that exemplifies the Idaho values of hard work, entrepreneurial spirit, and exceptional commitment to community.

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